戶外廣告與廣播廣告的不同特點
戶外廣告的特點:
The characteristics of outdoor advertising:
戶外廣告使用不同的方式和地點來獲取客戶的注意。廣告牌,電梯,展覽會是一種更直接有效的傳遞公司信息的方式。
Outdoor advertising use different way and place to get the attention of the customer. Billboards, elevators, the exhibition is a more direct and effective way of transfer of company information.
廣告牌是目前所有城市最廣泛的戶外銷售媒體,它往往能在第一時間吸引顧客注意。電梯是一個容易把產品和服務作為信息渠道傳播的途徑。濟南展覽展示
Billboard is the most widely all urban outdoor sales media, it tends to attract customers attention at the first time. An elevator is a easy to put the products and services as a way of information transmission.
舉辦活動,如展會推廣產品或服務的方式也能有效的宣傳產品。因此,戶外廣告是很有效的廣告宣傳工具。
Events, such as the exhibition to promote a product or service way also can effectively promote products. Therefore, the outdoor advertising is very effective advertising tool.
廣播廣告的特點:
The characteristics of the radio advertising:
這類廣告從出現到至今一直風靡全世界。它包括電視,電臺,或互聯網廣告。廣告在電視上有大量觀眾,是很受歡迎的。
These ads since appears to have been popular in the world. It includes TV, radio, or Internet advertising. Advertisement on TV has a large number of audience, is very popular.
廣告費取決于廣告的長度和特定時間上的廣告。例如,黃金時段的廣告比普通的昂貴。
Advertising depends on the length of the AD and the specific time ads. For example, prime-time advertising are more expensive than ordinary.
電臺廣告出現的時間最早,雖然后來出現了電視和互聯網,但仍然有特定的觀眾。廣播廣告歌曲是流行于社會各階層和幫助銷售產品的催化劑。
Radio advertising appears the earliest time, although later in the TV and the Internet, but there are still a particular audience. Radio advertising songs are popular in all walks and help the sales of the products the catalyst.
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